Funding
Inmotion
Client:
CO2Sense
'Thrive Economics conducted detailed market research, undertook rigorous financial and output planning, and, completed robust economic impact analysis. They secured over £750,000 for the project.'
Jason Stoyel - Team Leader
Study objectives:
• Undertake research to understand the barriers to businesses adopting electric vehicles;
• Design a project to address the barriers to adoption; and,
• Complete applications to national and European funding sources to secure project funding.
We were commissioned by CO2Sense to develop an idea for a project to boost the uptake of electric vehicles throughout Yorkshire.
We developed the project from initial idea to a funded operational project. It was the first project in the United Kingdom which enabled businesses to trial electric vehicles on a discounted basis, and then supported them to purchase or hire them on a commercial basis.
The unique nature of the project presented complex project development challenges as there was no historical data to base assumptions on. These challenges were mitigated by conducting detailed primary research on issues including the barriers to electric vehicle adoption and the level of discount needed to encourage businesses to trial the vehicles.
We developed all aspects of the project including a detailed customer journey. We completed complex applications to the European Regional Development Fund (ERDF) and the Local Sustainable Transport Fund (LSTF) and were successful in securing over £750,000 in grant funding for the project, which is now being delivered by South Yorkshire Passenger Transport Executive.